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  • Writer's pictureFrancesco Lo Iacono


Updated: Jun 7, 2023

The much-awaited Jean Paul Gaultier Haute Couture collection ft. Sacai

After working last year on their corporate advent calendar, I am happy to share today a new project I was invited to contribute to by Shiseido! This time I was in charge of the new illustrated campaign for Mother's Day, that's been released in many European countries including France, Italy, Spain, Germany, Belgium, Austria, Netherlands and more.

Aside from the Shiseido product pictures, which often vary from country to country just like the offer changes, I created every single element of the campaign: the decorative flowers, the heart-shaped origamis and even the background!

Drawing inspiration from its logo and Japanese culture, I've created some intricated decorative elements combining the red camellia flower and blooming cherry blossoms.

It's been a lovely challenge to work on this project and I loved every single stage of it, from conception to the final moments and it's amazing to see my work declined in so many different ways and countries!

Please have a look at the following gallery to see some examples of the Shiseido Mother's Day campaign:

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