Watercolor Fashion Illustration

Step-by-step techniques for illustrating fashion and in watercolors

I am more than excited to announce the release of my first book 'Watercolor Fashion Illustration'.


I have kept this under wraps for several months and been working on it for a while. It's a dream come true and I can't wait to share this journey with you.


It's been a pleasure working and taking care of it.

I am now more than happy and proud to let it out in the world for anyone to explore it and start their journey in watercolor fashion illustration!

I will share more in the coming months, but in the meantime, I can give you more information about its contents.

The book begins with the best tools and materials, from paints and brushes to pencils, paper and more. You'll then explore simple watercolour techniques such as washes, wet-on-wet and wet-on-dry.


Then, it's time for some notions about lighting and shading and finally, in the front section, you'll learn about colour, how to create palettes, how to mix colours and achieving a range of skin tones. 

Once you've covered these fundamentals, you will explore the key elements of illustrating fashion, with guidance on how to approach both male and female faces, a wide variety of hair types and styles, different male and female poses, and how to draw and paint garments, texture and patterns. 

Twenty step-by-step projects then take these building blocks and show you how to use them to create beautiful fashion watercolours, starting with easier subjects and building in complexity as your confidence grows.


"Fashion illustration has had its master watercolour artisans, including the infamous David Downton, Antonio Lopez and Kenneth Block. Francesco is bringing this medium into a modern era, combining the skills of watercolour and technology to edit and refine his final outcomes. His rich, vivid tones always delight, leaving the viewer with a taste in the mouth for more after every sitting. Like Francesco as a young boy, revealing the rainbow palette of his first watercolour set, this book will give you the possibility to make your own marks and tell your own story."             

                                 Patrick Morgan