Francesco Lo Iacono
SHISEIDO - ADVENT CALENDAR
Updated: Jan 30
My last project of the year is a very special one, a whole series created for Shiseido, one of the leaders in the beauty industry, a renowned cosmetics company originally founded in Japan in the '70s and now well established also in the USA and Europe.
The whole series was commissioned by the Shiseido Training and Education English team and consisted of 15 images conceived to be part of the brand corporate advent calendar.
During the whole month of December, my illustrations kept company some of the retail teams in the United Kingdom, motivating them with new challenges and purely festive moments.
This series of illustrations created for Shiseido is much diversified in terms of themes and inspiration. I have, of course, followed the team leaders instructions in order to visually shape their needs. Some illustrations include their best-selling products such as the iconic Ultimune range and other makeup and skincare gems.
Chromatically, the illustrations respect the codes and colour palette of the brand, in order to create a series that's coherent and vibrant at the same time.
It was such a pleasure to work on this project along with the Shiseido team and to contribute to the vision of this emblematic brand in the beauty industry. Thank you for involving me!