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BURBERRY

  • Writer: Francesco Lo Iacono
    Francesco Lo Iacono
  • Apr 30
  • 2 min read



I had the pleasure of collaborating once again with Burberry, a brand I had already worked with in Geneva at the beginning of the year. This time, I had the chance to reconnect with such a strong heritage brand, over two lovely occasions in Paris.




This new chapter unfolded over two days in two iconic Parisian department stores.


I began at La Samaritaine, where Burberry has a beautifully designed corner, before continuing the experience the following week at Le Bon Marché, bringing the same energy and creativity to a new setting.


Working with Burberry feels particularly exciting under the creative direction of Daniel Lee, whose vision has been reshaping the brand with a fresh, modern sensibility while staying rooted in its British heritage.



Over these two occasions, I created quick portraits for occasional guests and loyal clients who had booked their sessions in advance. Each drawing became a lovely moment of exchange, and it was really a joy to meet so many kind and enthusiastic people.




A lovely detail that made the experience even more memorable for all the guests was the selection of trench coat–shaped biscuits offered to them, a playful and elegant nod to one of Burberry’s most iconic pieces.



I truly enjoyed every moment of both dates. Seeing people happy with their portraits made it all the more special, a unique experience that connects the guests straight away with the brand.





A big thank you to the Burberry teams in Paris for their trust and kindness throughout these two days, as I felt very well taken care of.


Please feel free to explore the gallery below for more highlights from these two lovely days in Paris.




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