For the first time ever, under the creative direction of Jonathan Anderson, LOEWE opted for a runway show for its Autumn/Winter 2019 menswear collection, instead of a presentation.
Last season, I had indeed the pleasure to sketch during their menswear presentation, this time I was able to draw in their showroom, on the following day of the runway show during Paris Fashion Week.
Only from the pictures I had seen on Instagram, I was really looking forward to drawing and being able to feel and see the garments closer.
In particular, I was naturally captivated by this sumptuous shirt rocking an image of Marilyn Monroe, so I started right away sketching it once I stepped into the showroom.
The runway show took place in the Maison de l'Unesco, and the space was enriched by a cotton artwork by artist Franz Erhard Walther, that directly opens a dialogue with the garments of the collection. The sculpture suggests hybrid abstraction at a human scale, questioning both the function and the notion of a garment. In the very same way, the Autumn/Winter 2019 LOEWE collection explores a new concept of masculinity, where the worlds of sartorial heritage and team sports perfectly blend.
Big thanks to Jonathan Anderson for inviting me, the whole LOEWE team and everyone at A.I. PR that welcomed me and allowed me to create these sketches!