• Francesco Lo Iacono

LOEWE SS19


During the latest Paris Fashion Week, I had the pleasure to be invited to the LOEWE headquarters to attend their SS19 Menswear presentation. Given the fact that I have been loving everything that designer Jonathan Anderson has been doing with his own brand and also with the Spanish luxury fashion house, I was more than thrilled to be able to sketch live during the show.

The SS19 collection was presented in the brand offices on Place Saint-Sulpice, in Paris. The location was entirely transformed in a colourful playground with rainbow handmade pom-poms on the floor, while pictures by renowned photographer Duane Michals (one of my personal favourites since I was an Art student!) were hanging on the walls.

Duane Michals is only the last one in a long series of high-profile photographers collaborating with LOEWE on their official publications, with the aim of expanding the ideas behind the garments.

Each publication, hard-bound in fine fabrics, is exclusively printed in a limited edition of 1.200 copies. For Spring/Summer 2019, under the creative direction of Jonathan Anderson and M/M (Paris), Duane Michals shot eleven models playing joyful characters at Casa Gallardo, a private home in Madrid.

The American photographer has already worked with LOEWE on Le Fantastique Magicien, a playful photo shoot featuring British actor Josh O'Connor, who stars also in the brand latest SS19 campaign.

For SS19, Jonathan Anderson explores boyhood and a genuine love for nature. It's an intimate journey in childhood memories with playful prints, including mythological lions and Disney's Dumbo.

A certain love for a bohemian life translates with botanical and geometric motifs and a natural colour palette with watermelon greens, sandy yellows and light greys.

Fisherman hats, off-white boots, and a multicolour jacquard knit tote bag are some of the accessories of the collection and also personal favourites.

I spent almost the whole time sketching during the presentation and I am very happy with the sketches that I am here sharing with you. It was really an amazing and unique experience and I feel very grateful for it.

You can find some pictures from the presentation in a gallery below, including the pom-poms flooded scene and pictures other guests took of my work.

You can also check my Instagram account and Stories Highlights for some little videos I did during the presentation.

Big thanks to Jonathan Anderson for inviting me, thank you very much also to the whole LOEWE team I had the pleasure to meet, so very supportive of my work and so kind! Thank you also to the models and everybody I met during the show who appreciated my work.

#menswear #loewe #parisfashionweek #jwanderson