• Francesco Lo Iacono

SITUATIONIST AW22


After a two-year break, due to the health crisis, I've had the extreme pleasure to go back to Paris during fashion week. In such uncertain and challenging times, it was kind of comforting to sketch again during a fashion show, just like I used to do before.


I've first attended the Situationist Autumn/Winter 2022 presentation, the Georgian brand founded by Irakli Rusadze in 2016. The creative director's aesthetic often explores powerful silhouettes and brilliant tailoring, resulting in exciting unisex looks.


The brand has always wanted to present its culture through a contemporary lens, with the firm intention to stay true to its own identity and artistry.


The presentation was staged in an old Parisian building, almost conceived as an exhibition, with pictures, objects and accessories hanging on the walls, while some models were rocking the new pieces.


Since 2020, Situationist is part of the official Paris Fashion Week schedule and this season presented its smallest collection to date, willing to focus on a zero-waste production.


An eco-conscious research was the foundation of the collection, creating new shapes and reusing dead-stock materials or using denim for the first time.


Through a video screened during the presentation, Situationist showed up in solidarity with their fellow neighbours in these extremely hard political times.






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