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RKT CONSULTING

Writer: Francesco Lo Iacono
Francesco Lo Iacono
4 hours ago
1 min read



I had the pleasure of creating a new artwork for RKT Consulting as part of their new digital identity, developed across their website and social media.


The artwork brings together the different areas that shape RKT’s expertise: retail marketing, customer experience, e-commerce, clienteling and more.


Through a series of visual elements and references, the illustration captures the relationship between people, brands, and digital solutions in an increasingly connected retail world, filtered through a distinctive colour palette.





RKT Consulting supports luxury and premium brands in developing their digital strategies and enhancing customer relationships, combining business expertise with technology and innovation.


This illustration aimed to translate this multifaceted expertise into a single, engaging visual, one that communicates the creative range of their activities while giving their digital presence a distinctive and recognisable new identity.




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