MASTERCARD - CANNES LIONS 2025

Mastercard Villa - Cannes Lions 2025

I'm thrilled to announce my latest partnership with Mastercard, once again as part of their unique Cannes Lions activations in the sunny French Riviera. The Mastercard communications team crafted an exceptional experience during the International Festival of Creativity, and I was delighted to once again contribute to their vision with some fresh custom illustrations to complement my artwork from last year.

I once again worked closely with the Mastercard teams to design two new visuals: one showcasing an elegant and vibrant dinner at the Mastercard Villa, and the other featuring two macarons in the signature colours of the Mastercard logo. These visuals were later used for promotional materials, including a silk scarf featuring the macarons and new postcards.

All the visuals I produced for Mastercard in 2024 and 2025 were also printed on a large scale and displayed on the walls of the Mastercard Villa, creating a cohesive atmosphere for all the conferences and gatherings taking place over those four days.

Then, in a similar fashion to last year, I was invited to the Mastercard Villa to create quick watercolour portraits of guests, this time in partnership with PTTOW and Digital Turbine.

I really enjoyed my time in Cannes, connecting with many people from the advertising and creative sectors, all while capturing their portraits.

I am once again sincerely thankful to the Mastercard and PTTOW teams for giving me the chance for such a creative collaboration this year as well.

Feel free to explore the gallery below, where you can catch a glimpse of my live work at the Mastercard Villa, its atmosphere, and how my artwork was featured during the activations: