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  • Writer's pictureFrancesco Lo Iacono

MIU MIU


An illustration created in my studio based on the new Miu Miu Arcadie bag.

Who wouldn't be excited to spend a weekend on the French Riviera working with one of the top Italian fashion houses? Imagine then how delighted I was when Miu Miu invited me to join their celebrations for the arrival of their new Arcadie handbag.



A few weeks ago, a new Miu Miu campaign created by Steven Meisel, starring super-model Gigi Hadid, has been released to announce and promote the arrival of the new Arcadie handbag, already one of the most sought items in the fashion-sphere.


The Miu Miu campaign is inspired by the work of American artist Margaret Keane.






That's why the Miu Miu team thought particularly fitting the idea of having an illustrator in-store, mirroring the campaign and creating a unique experience for their clients and guests.


I was then invited to the flagship Miu Miu stores in Monaco and Cannes to create quick portraits of guests.






Clients had also the option to hold the new Arcadie handbag, while having their portrait done, so that it could be included in the final sketch, securing a unique memory of the events.


Merci beaucoup to everyone at Miu Miu for inviting me to this special weekend and particularly to the in-store teams for their assistance throughout the events. Have a look at the following gallery to check more moments from these days:






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