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BURBERRY - Mother's Day

  • Writer: Francesco Lo Iacono
    Francesco Lo Iacono
  • Jun 21
  • 1 min read





The experience unfolded over two days at Burberry’s flagship boutique on Rue Saint-Honoré, in the heart of Paris’ luxury district, an elegant and intimate setting that felt especially suited to the occasion.


Over these two days, I created quick portraits for guests visiting the boutique, especially mothers and their children, but also occasional visitors, families and friends of the house, sharing a short and personal spontaneous moment.


The atmosphere felt very warm and relaxed, which fit naturally with the idea of Mother’s Day.



It was a pleasure to see how quickly people connected with the process itself and how guests reacted to being drawn in such a direct way. Mother’s Day added a beautiful layer of warmth to the experience, making each portrait feel even more special.


A big thank you to the Burberry Rue Saint-Honoré team for their trust and warm welcome throughout the weekend. It was a real pleasure to be part of this Mother’s Day experience in Paris!


Please feel free to explore the gallery below for a glimpse of these two lovely days:




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