BURBERRY - Mother's Day
- Francesco Lo Iacono

- Jun 21
- 1 min read

I had the pleasure of returning once again to collaborate with Burberry, a brand I have had the opportunity to work with previously in Geneva and at La Samaritaine and Le Bon Marché in Paris. This time, I was invited again to the French capital to take part in a very special moment in the calendar: Mother’s Day.

The experience unfolded over two days at Burberry’s flagship boutique on Rue Saint-Honoré, in the heart of Paris’ luxury district, an elegant and intimate setting that felt especially suited to the occasion.
Over these two days, I created quick portraits for guests visiting the boutique, especially mothers and their children, but also occasional visitors, families and friends of the house, sharing a short and personal spontaneous moment.
The atmosphere felt very warm and relaxed, which fit naturally with the idea of Mother’s Day.
It was a pleasure to see how quickly people connected with the process itself and how guests reacted to being drawn in such a direct way. Mother’s Day added a beautiful layer of warmth to the experience, making each portrait feel even more special.
A big thank you to the Burberry Rue Saint-Honoré team for their trust and warm welcome throughout the weekend. It was a real pleasure to be part of this Mother’s Day experience in Paris!
Please feel free to explore the gallery below for a glimpse of these two lovely days:



























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