• Francesco Lo Iacono

MARGIELA SS20


This Maison Margiela show is probably going to be remembered as one of the hottest moments of this Paris Fashion Week, partly because of model Leon Dame fiercely rocking the catwalk. It was certainly one of the most Instagrammed moments of the season, but the whole show was one of the most powerful ones to date for creative director John Galliano, and on a personal note, it was the first Margiela show I had the pleasure to attend!

Curiously enough, considering the echo that catwalk moment had on Instagram, the Spring/Summer 2020 Maison Margiela collection draws inspiration from history and its lessons, including the role of social networks nowadays. The wisdom from the past looks like forgotten in our digital age, buried, filtered and distorted in the layers of social media.

John Galliano pays homage to the heroines from the past, their stories and hopes, highlighting the importance of remembrance. The creative director urges for a wake-up call, with a collection that is an open conversation between the past, present and future of the brand. Following that, new techniques, like projective filtrage, hack prints and nomadic cutting are employed in the collection.

This sketch is part of my Paris Fashion Week SS20 illustrated coverage for L'Officiel Italia.

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