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  • Francesco Lo Iacono


Updated: Aug 10, 2021

After four days filled with shows and presentation, pushBUTTON, with its vision of a not so distant future, was able to bring some fresh air on the last day of London Fashion Week.

On the third outing as part of the official schedule, the South Korean brand is stronger than ever, slowly building itself as one of the hottest labels of the moment.

For Spring/Summer 2020, pushBUTTON designer and founder Seung-Gun Park, explores a certain 20th Century nostalgia, pointing out how the 21st century didn't bring cyborgs around every corner or colonies on the Moon.

Instead, in our daily life, we are mostly dependent on our smartphones and we still miss the 90's, wearing vintage jeans and listening to the music of that time.

I really feel like this collection and brand should deserve more attention, I do consider this one of the best shows of the last London Fashion Week and can't wait to see what's coming next.

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