• Francesco Lo Iacono

MALENE ODDERSHEDE BACH SS19


On the very last day of London Fashion Week SS19, I had the pleasure to team up with Danish fashion designer Malene Oddershede Bach who commissioned me an illustrated view of her new collection. In particular, I was invited to draw live during her show, to present an exclusive look at her new proposition.

The presentation, that took place in the sumptuous Ennismore Sessions House, lasted about two hours, in which the models rocked the beautiful garments of Malene Oddershede Bach Spring/Summer 2019 collection while the ALR String Quartet performed a beautiful live soundtrack intended to enhance the vision of the designer.

For Summer/Spring 2009 Malene Oddershede Bach explores a new kind of feminity that eventually includes also some tomboyish features in order to create a look for a contemporary woman.

The collection is inspired by the force of nature. That's why Icelandic poppies find their way into the fabrics of the collection as a symbol of their fight against the harsh landscapes of Iceland. Despite the tough conditions, the poppies keep resisting and blossoming, becoming a relevant nature metaphor.

It was really an honour to be part of Malene's vision for this show, considering also that the designer was part of the official London Fashion Week schedule for the first time. I loved working on the delicate details of the collection, like the aforementioned poppies, or the accessories like the very cool sunglasses and hats. I tried to create a very romantic silhouette, that could embody the atmosphere of the show and the mood of the collection itself.

I look forward to seeing where the endeavours of this talented designer are going to bring her. Thank you very much to Malene, her team and SPRING London for welcoming me and for their sensitivity towards this project.

#londonfashionweek #womenswear #maleneoddersheebach