• Francesco Lo Iacono

BETHANY WILLIAMS SS19


These are some sketches that I did during the Bethany Williams SS19 Presentation, that took place at the Charing Cross Library during London Fashion Week Men's. The venue choice is not a random one, as it's directly linked to the process that led to the creation of the collection.

Last season the designer showed at the Discovery Lab, introducing herself as a pioneer of a new and thoughtful approach to fashion. Conscious of the delicate moment that our planet is living, Bethany Williams is in a perpetual research of new environmentally friendly solutions for her creative process.

For her SS19 collection 'No Address Needed to Join', Bethany Williams worked closely with the Quaker Mobile Library, the publishing house Hachette and also San Patrignano, an education and rehabilitation programme based in Italy.

In name of a sustainable fashion, her SS19 collection celebrates waste materials from the publishing industry, in this case from Clay's book manufacturing in Suffolk, one of the publishing house Hachette UK's printing partners. The book waste has been later worked in San Patrignano to create fabrics used in the collection: the final result is more than remarkable.

With such social and environmental commitment and, above all, the beauty and value of the clothes, Bethany Williams certainly has a bright future ahead of her.

#londonfashionweek #menswear #bethanywilliams