Finnish brand Marimekko presented Bold By Nature, its Spring/Summer 2019 collection, during Paris Fashion Week at Musée des Arts Décoratifs.
In the middle of the madness of Paris' shows, the Marimekko presentation felt like a relaxed and joyful moment, where I also took some time to sketch the models rocking the new collection.
For Spring/Summer 2019, Marimekko celebrates its heritage, digging in its archive and working on the idea of the romantic Summer dress. Now more than ever, Marimekko encourages women around the world to boldly express themselves.
Powerful floral patterns are now part of the brand ADN and renowned globally. For this season, some graphical patterns created in the 1950s and the 1970s are reinvented to be in the mood of our times. The colour palette is bold as well, mixing grass green with bright red and creating a peaceful contrast to the intricated prints.