• Francesco Lo Iacono

CHLOÉ - Fall Natural Colors


An animation based on the Chloé AW22 collection

I had the pleasure to work with Chloé for the first time, during their Fall Natural Colors event that took place in their beautifully crafted store on the iconic Avenue Montaigne in Paris.


The Fall Natural Colors event was the perfect occasion for Chloé's guests to discover the new collection by creative director Gabriela Hearst.


The Uruguayan designer has taken the reins of the French luxury prêt-à-porter brand in December 2020 and since then she's been developing a new vision of the Chloé woman.





Gabriela Hearst has been mixing the DNA of the French house with a new sense of commitment which is directly translated into the pieces of the new collection.


To that end, I had the chance to use a beautiful range of naturally and locally sourced watercolours in order to create quick portraits of guests, respecting also the earthy tones and delicate palette of the Fall offering.



Thank you very much to everyone at Chloé for involving me in such a special project and thanks to the in-store team in Paris for their warm reception and kind assistance during the whole day.


More pictures from the event are available here:



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